We've made important changes along the way, including moving beyond a “one size fits all” service fee model to ensure all types of businesses can be successful. As the ecosystem evolved, a wider range of business models emerged to support these different types of apps. The creativity and innovation from developers around the world spurred amazing new app experiences we could have never imagined when we first introduced Android. And instead of charging licensing fees for our OS, our service fee allowed us to continually invest in Android and Play while making them available for free to device makers all over the world. ![]() This model helped apps to become one of the fastest-growing software segments. For the developers who offered a paid app or sold in-app digital goods (currently just 3% of developers), the flat service fee was 30%. To keep things simple, we went with an easy-to-understand business model: The vast majority of developers could distribute their apps on Google Play for free (currently 97% do so at no charge). It wasn’t yet clear what kinds of businesses would move to mobile or what apps would be successful. ![]() When we started Android and Google Play more than a decade ago, we made a bet that a free and open mobile ecosystem could compete with the proprietary walled gardens that dominated the industry. Posted by Sameer Samat, Vice President, Product Management
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